Social media has been of great importance in various fields, including politics, and has become an essential means of supporting political participation and learning about the campaigns and electoral programs of candidates, being a key tool for mobilizing and winning the support of voters and then being able to influence public opinion. Political parties are now using certain tools to attract voters to support their candidates. Citizens can access all information about the elections, communicate with candidates, identify their opinions, positions, electoral programs, and interact easily with them. Social media has become an open forum for debates and discussions on various issues, and provided an opportunity for the informal and sarcastic opposition to express their views on various electoral events.
Social media is used, on the other hand, by opposition political currents as an effective means of calling for a boycott of the elections or limiting political participation, so social media can play a role in increasing political participation rates; directing voters to support a particular candidate; or influencing voting rates.
This study indicates the impact of social media on political participation and involvement of individuals in various elections within the Middle East and North Africa region (MENA), by analyzing calls both to encourage participation and to boycott the recent elections in this region. The countries that witnessed conflicts and political instability, namely Libya, Syria, and Yemen, were excluded.